When event evangelism is executed well, it aids personal evangelism. Sometimes it plants a seed of spiritual things in a person. Other times it cultivates the soil as a lost person comes closer to making a decision for Christ. Still other times it harvests the fruit of someone who’s already been approached with the gospel.
Event evangelism, though, needs to be done in the right way. Otherwise it can hinder instead of help. Let me explain what “the right way” looks like.
Be sure the event is of interest to the unbeliever.
Our Wild Game Feasts are so effective because sports are such a great avenue for reaching unbelievers. Also, so many people are outdoors people. I personally believe that Wild Game Feasts are the easiest event to invite a non-Christian to attend.
Friendship Dinners are also a great option. They are effective because the event is in a restaurant instead of a church. When I speak, I choose a topic that is of interest to non-Christians such as, If God Only Had Five Minutes To Talk To You, What Would He Like To Tell You?
Keep the program moving.
Evangelistic events need to be fast-moving ones with each part quickly flowing into the next. For example, if someone is bringing a special musical number, he or she should be prepared to the step before the microphone as soon as the master of ceremony steps away.
Stress to your people that the event is for their non-Christian friends. If you do not pointedly remind them that this event is not for believers, they too quickly think of Christian friends to invite.
Do it well and keep doing it better.
I tell church leaders if you find something that works, keep doing it and keep improving it. When fine-tuning your event, be certain that anything printed is professional in appearance. Unsaved may be unsaved but they’re not stupid. They can tell when something has been put together or thrown together.
Follow up with everyone who attends.
There should be some device such as a communication card that those who trusted Christ can indicate that they did so. Don’t just follow up with those who respond, though. Follow up with those who don’t. Many times someone will trust Christ in the privacy of their home who was not quite ready at the conclusion of an event.
These five simple principles encompass common sense, but they make a huge difference when having an effective event that produces lasting results.